Strategic Media Planning & Placement

Quad/Graphics Media Solutions’ strategic media planning has the technology, targeting knowledge and buying power to improve the impact of your media buying and placement to increase advertising ROI.

Strategic Media Planning

TARGET: REACHING THE RIGHT CUSTOMERS EFFECTIVELY.

We’ll help you break through competitive barriers with innovative, advertising solutions that deliver superior visibility and consumer response. Our proprietary Advertising Event Management System (AEMS) integrates consumer data, and syndicated research in one tool to build, optimize and measure your print and digital media program around each of your markets and stores.


Strategic Media Placement

PLACE: MEDIA BUYING
WITH LEVERAGE

Scale, buying expertise and extensive experience allow us to negotiate with media vendors on your behalf to achieve the lowest possible costs for your campaigns. With our best-in-class rates, we average a 4% reduction in media spend in the first year of onboarding new clients.

We also offer print-to-mobile connection options, customized to meet your needs, so you can strengthen consumer relationships while collecting valuable data. Whether it’s SEO/SEM strategies or developing email and social media campaigns, coupling print with the immediacy of digital means greater market penetration and consumer engagement.


AUDIT: ENFORCING BEST
PRACTICE PROCESSES.

Our approach lets you focus on your core strengths while we focus on ours: handling the process of your media placement to ensure flawless execution. After placing your media, we audit the billing process to eliminate any potential for error or overpayment.

  • Streamline placement and payment while eliminating overpayment
  • Match each insertion order to contract through a bar coded system
  • Consolidate, reconcile and resolve all invoicing issues with itemized details
  • Conduct Circulation and Digital Audience audits throughout campaign

Measuring Results, Adjusting Plans

REFINE: MEASURING RESULTS,
ADJUSTING PLANS.

Measuring your advertising results against key performance indicators throughout each campaign allows us to make the necessary adjustments to the strategy to continuously improve performance. You can view this process through a customizable dashboard that provides a quick overview of successes, and identifies opportunities for improvement, such as underperforming markets or stores.


Let’s talk media planning
and placement.

Contact your Media Solutions sales representative to learn how we can help you improve your advertising ROI.Or email .
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